We as aestimium GmbH, use our own and third-party cookies in connection with our www.empfohlen.de platform. Cookies are small text files that are stored on the device used when you visit our platform (e.g. computer, tablet, smartphone) and store different information depending on the type of cookie, such as login status, device information, IP addresses, websites visited). On our platform, we distinguish between:
- Necessary Cookies
- Statistics Cookies
- Marketing Cookies
For the integration of non-essential cookies, we ask for your prior consent. At any time, you can decide for yourself which types of cookies and similar technologies we use. You can make your personal settings here.
1st Category: Strictly Necessary Cookies
Strictly necessary cookies ensure functions without which you cannot use our platform as intended. These cookies are necessary for the operation of our platform and the pursuit of our business purposes.
Your consent is not required regarding the usage of strictly necessary cookies.
Strictly necessary cookies cannot be deactivated through our Cookie Settings. In general, you can deactivate cookies in your browser at any time.
1. Description of Strictly Necessary Cookies used:
We use our own strictly necessary cookies to ensure navigation on the platform or access to secure our platform's areas.
We also use cookies in the "strictly necessary" category to determine whether you want to remain logged in to your profile for a limited period or whether you have agreed to receive push notifications (see Section IV.).
A distinction is made between so-called permanent cookies and temporary session cookies. Session cookies are stored during the browser session, and they are deleted when the browser is closed. Permanent cookies are not deleted when the respective browser session is closed but are stored on the user's device for a more extended period of at least one year.
The legal basis for processing information collected by employing strictly necessary cookies is Art. 6 para. 1 (f) GDPR to safeguard our legitimate interests (pursuit of our business purposes, ensuring the stability and security of our platform; provision of our platform).
2. Description of integrated third-party services that use strictly necessary cookies:
a) Google Recaptcha
In connection with your registration, we use the cookie-based service reCAPTCHA to avoid automatic registrations and the detection of bots. The provider of this service is Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA.The service includes sending the IP address and any other data required by Google for the reCAPTCHA service to Google. The integration of reCAPTCHA is based on our legitimate interests in defining individual personal responsibility on the Internet and avoiding abuse and spam [Art. 6 Para. 1 (f) GDPR].
Insofar as Google LLC processes personal data in the USA as part of the integration of reCAPTCHA, Google LLC has been certified for the so-called Privacy Shield to guarantee an appropriate level of data protection during processing.
For more information about Google reCAPTCHA and Google's privacy policy, see the following links: https://www.google.com/intl/de/policies/privacy/, and https://www.google.com/recaptcha/intro/android.html.
2nd Category: Statistics
We use so-called statistics cookies as part of integrated services and functions from third-party providers to better understand our platform's use and further develop our offer. For example, with the help of these cookies, we can determine the number of visitors and the interest in certain services on our platform and optimise our content.
1. Description of integrated services that use statistics cookies:
a) Google Analytics
We have integrated the web analytics service Google Analytics from Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA ("Google") on our platform. Google Analytics uses so-called "cookies", text files stored on the device you use (e.g. computer) and enable an analysis of your platform use. The information generated by the Google Analytics cookie concerning your use of the website is commonly transmitted to a Google server in the USA and stored there. On this website, Google Analytics was expanded to include the code "gat._anonymizeIp();" to secure that IP addresses are recorded anonymously (so-called IP masking). Therefore, your IP address will be shortened in advance by Google within the EU member states or other European Economic Area member states.
The full IP address will only be sent to a Google server in the USA in exceptional cases and then shortened there. Google will use this information to evaluate your website use, collect reports on website activity for website operators, and provide other website activity and internet usage services.
The IP address transmitted by your browser as part of Google Analytics will not be associated with any other data stored by Google. You can prevent the collection of data generated by the Google Analytics cookie that relates to your use of the website (including your IP address) and the processing of this data by Google by downloading and installing the browser plug-in available at the following link: http://tools.google.com/dlpage/gaoptout?hl=de
You can also prevent Google Analytics from collecting data by clicking on the following link. An opt-out cookie will be set which will prevent future collection of your data when visiting this platform:
Disable Google Analytics
For more information on terms of use and data protection, please visit http://www.google.com/analytics/terms/de.html or https://www.google.de/intl/de/policies/.
If personal data is processed in the USA by the parent company Google LLC as part of the integration of Google Analytics, Google LLC has certified itself for the so-called Privacy Shield in order to guarantee an appropriate level of data protection during processing.
We only use statistical cookies, such as those from the third-party provider Google, with your prior consent. You can make or change your decision at any time in your cookie settings.
If you have given your consent, the data collected by means of cookies will be processed on the basis of our legitimate interests in understanding and evaluating how our website is used [Art. 6 Para. 1 (f) GDPR].
The Google Statistics cookies are stored for two months.
b) Trustpilot
We have integrated a gadget of the Trustpilot feedback system (Trustpilot A/S, Pilestræde 58, 5, 1112 Copenhagen, Denmark) on our platform.
Suppose you visit a sub-page of our platform on which this mini-application (widget) is integrated. In that case, Trustpilot uses cookies to collect and store the information you have accessed on a related sub-page of our platform. Additionally, further metadata (e.g. device information, IP address) is transmitted directly from your Internet browser to Trustpilot and processed. The processing of this data is subject to TrustPilot's privacy policy.
With your prior consent, we only use statistics cookies, such as those from the third-party provider Trustpilot. You can make or change your decision at any time in your cookie settings.
The Trustpilot statistics cookies are stored for one (1) year.
3rd Category: Marketing
We would also like to determine the visitors and members of our platform on third-party websites and platforms and draw your attention to our attractive offers and advertisements on external websites. We have integrated marketing technologies from third parties on our platform (so-called remarketing and retargeting) to make this possible. These remarketing and retargeting technologies are based on third-party cookies or tracking pixels (hereinafter referred to as "marketing cookies") and collect information about your usage behaviour in connection with our platform and our advertisements on external websites. We use this information:
- to measure the success of our advertising activities;
- to control interest-based and behaviour-based advertising on external websites;
- to prevent our advertisement from being shown to you more than once.
1. Description of integrated services that use marketing cookies:
a) ayeT-Studios
On our platform, we use the "Conversion Pixel" ayeT Studios GmbH, Lister Pl. 2, 30163 Hanover ("ayeT Studios").
If you access our platform via an advertising campaign controlled by ayeT Studios, ayeT Studis sets a so-called conversion pixel on your end device.
This allows us to track the behaviour of users after they have been redirected to our platform by clicking on the advertising campaign. The information collected by means of pixels does not serve to identify you personally, but helps us to statistically analyse and optimise the use of our platform.
Further information on data protection at ayeT Studios can be found here:
https://www.ayetstudios.com/privacy-policy
This marketing cookie is stored for one (1) year.
b) Bing Ads
We use the conversion and tracking tool "Bing Ads" on our platform, a service of Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA ("Mircrosoft").
If users have accessed our platform via a Bing Ads (advertisement), Microsoft stores cookies on the users' devices in order to enable an analysis of the use of our platform by the users (so-called "conversion measurement"). Microsoft and we can thus recognise that a user has clicked on an advertisement, has been redirected to our platform and has reached a previously determined target page (conversion page). We only see the total number of users who clicked on a Bing ad and were then redirected to the conversion page. IP addresses are not saved. No personal information about the identity of the users is communicated.
In addition to our cookie setting, you can object to the Bing Ads tracking process via the Microsoft (http://choice.microsoft.com/de-DE/opt-out) opt-out page.
This marketing cookie is stored for one (1) year.
Users can find further information on data protection and the cookies used by Microsoft Bing Ads in Microsoft's data protection declaration: https://privacy.microsoft.com/de-de/privacystatement.
c) belboon
We also use the belboon affiliate advertising network on our platform (belboon GmbH, Weinmeisterstr. 12-14, 10178 Berlin). As part of this, the belboon Conversion Tracking Pixel is used.
If you have reached our platform through an advertising material of this affiliate advertising network, a cookie will be set. This cookie is used only to correctly allocate the success of advertising material and the related billing within the framework of the advertising network. A cookie only contains
information about when a particular advertising medium was clicked on by an end device. In the tracking cookies, an individual sequence of numbers that cannot be assigned to the individual user is stored and the time of the user's action (click or view) is documented. In doing so,
the corresponding affiliate advertising network also collects information about the end device from which an action (e.g. registration on the platform) is carried out, e.g. the IP address, the operating system and the calling browser.
This marketing cookie is stored for one (1) year.
Further information on data protection at belboon can be found here: https://www.belboon.com/de/ueber-uns/datenschutz/
d) Facebook Pixel and Website Custom Audiences
We also use the remarketing function “Custom Audiences” from Facebook Inc. (“Facebook”) on our platform. This allows users of the platform to be shown interest-based advertisements ("facebook ads") when visiting the social network Facebook or other websites that also use the procedure. We are interested in showing you advertising that is of interest to you to make our platform more attractive for you. Your browser automatically establishes a direct connection to the Facebook server. We have no influence on the scope and further use of the data collected by facebook through the use of this tool and therefore inform you according to our state of knowledge: Through the integration of facebook Custom Audiences, facebook receives the information that you have called up the corresponding web page of our website or clicked on an advertisement from us. If you are registered with a Facebook service, Facebook can match the visit to your account. Even if you are not registered with Facebook or have not logged in, there is a possibility that the provider will detect and store your IP address and other identifiers.
In addition to our cookie settings, you can deactivate the “Facebook Custom Audiences” function as a logged-in Facebook user at https://www.facebook.com/settings/?tab=ads#_ .
This marketing cookie is stored for one (1) year.
Further information on data processing by Facebook can be found at https://www.facebook.com/about/privacy.
e) Facebook Social Media Plug-Ins
We have integrated the so-called Like button ("Like") from the provider Facebook on our platform. You can use the Like button to let other users from "Facebook" social network know that you have visited and recommended our platform.
If you get to a page with an integrated Facebook plug-in, your IP address and the information that you have visited this page will be shared to Facebook. If you are logged into your Facebook account while visiting our platform, Facebook will also link your visit to the platform to your Facebook account. This allows Facebook to match your visit to our platform with your Facebook account. Before visiting our platform, you can log out of Facebook if you do not want Facebook to match the data collected through our website to your Facebook profile.
This marketing cookie is stored for one (1) year.
Further information can be found in the data protection notice of Facebook: http://www.facebook.com/policy.php.
f) Google Ads Conversion
Our platform also uses the so-called "Conversion-Tracking" from Google Ads (formerly Google Adwords) to draw attention to our offers and services with the help of advertising material (so-called Google Ads) on external websites. If you click on an ad from the Google advertising network, a cookie will be stored on your end device. For this cookie, the unique cookie ID, number of ad impressions per placement (frequency), last impression (relevant for post-view conversions) and opt-out information (marking that the user does not want to be addressed more) are saved. This cookie loses its validity after 30 days and does not include any personal data. If you visit certain websites within these 30 days, Google determines that you clicked on an advertisement and were then redirected to our platform. Each Google Ads customer is matched with a different cookie. This means that cookies cannot be tracked via the websites of Google Ads customers. We do not collect or process any personal data in the advertising measures mentioned. We only receive statistical evaluations from Google. Based on these evaluations, we can see which advertising measures are particularly effective. We do not receive any further data from using the advertising material. In particular, we cannot identify the user based on this information. The information collected using the cookie creates statistical evaluations for Google Ads customers. This tells Google Ads customers the total number of users redirected to their website through advertisements. Due to the marketing tools used, your browser automatically establishes a direct connection to the Google server. We do not influence the scope and further use of the data collected by Google through the use of this tool. Therefore, according to our state of knowledge, we are informing you that by integrating Google Ads Conversion, Google receives the information that you have accessed the relevant part of our website or clicked on one of our advertisements. If you are registered with a Google service, Google can match the visit to your account. Even if you are not registered with Google or have not logged in, there is a possibility that the provider will detect and store your IP address. In addition to our cookie settings, you can prevent participation in this tracking process by deactivating the cookie for Google Ads conversion tracking at https://www.google.de/settings/ads .
Further information on data protection at Google can be found here: http://www.google.com/intl/de/policies/privacy. Google has subjected to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.
g) Pinterest
To better understand user behaviour on our platform and make our services more interest-based, we use components of the social network "Pinterest" (Pinterest Inc., 808 Brannan St., San Francisco, CA 94103, USA) on our platform.
With the help of the Pinterest Pixels, we can understand the effectiveness of our advertisements for statistical and market research purposes. For example, we can see whether users were redirected to our platform after clicking on an advertisement from us on the Pinterest social network (so-called "conversion").
This marketing cookie is stored for one (1) year.
Further information on data protection of Pinterest can be found here:
https://policy.pinterest.com/de/privacy-policy
h) Reddit Conversion Tracking
We use the "Reddit Conversion Pixel" from Reddit Inc., 520 Third Street, Suite 305, San Francisco, CA 94107, United States ("Reddit") on our platform.
If you access our platform via a Reddit advertisement, Reddit places a so-called conversion cookie on your end device.
Conversion statistics are generated for us using the information collected by Reddit conversion cookies. This tells us the total number of users who responded to our ad and were then directed to our platform, tagged with a Reddit Pixel. This cookie is not used to identify you on a personal level but helps us analyse and optimise the use of our platform statistically.
This marketing cookie is stored for one (1) year.
Further information about data protection of Reddit can be found here:
https://www.reddit.com/help/privacypolicy/
i) Snap Pixel and Website Custom Audience
To analyse and optimise our platform and services, we use the so-called "Snap Pixel" from the Snapchat social network, which is operated by Snap Inc., Market Street, Venice, CA 90291, USA ("Snapchat").
With the help of the snap pixel, Snapchat can determine visitors to our platform as a target group to display ads (so-called "Snapchat ads"). Accordingly, we use the Snapchat pixel only to display the Snapchat ads we place to those Snapchat users who have also shown an interest in our platform or who have certain characteristics (e.g., interests in specific topics or products, which are based on the visited Websites are determined) that we transmit to Snapchat (so-called “Custom Audiences”).
With the help of the snap pixel, we also want to ensure that our Snapchat ads related to the user's potential interest and are not annoying. With the help of the Snap-Pixel, we can also understand the effectiveness of the Snapchat advertisements for statistical and market research purposes, in which we can see whether users were redirected to our platform after clicking on a Snapchat advertisement (so-called "conversion").
This marketing cookie is stored for one (1) year.
Snapchat processes the data under Snapchat's data usage policy. Accordingly, general information on the display of Snapchat ads in Snapchat's data usage policy: https://www.snap.com/en-US/privacy/privacy-center/.
j) Taboola
To improve user-friendly status on our platform, we use the so-called "Taboola pixel" on our platform, which is operated by Taboola, Inc., 1115 Broadway, 7th Floor, New York, NY 10010, USA ("Taboola ").
Using the Taboola pixel, Taboola collects user information about visitors to our platform (device-related data and log data) and creates pseudonymous user profiles, which enable us to display visitor-specific recommendations for content and ads based on surfing behaviour and visitor interests. The usage profiles are created using pseudonyms; according to Taboola, they are not merged with the data about the carrier of the pseudonym.
This marketing cookie is stored for one (1) year.
In addition to our cookie settings, you can object to the collection by the Taboola pixel and your data usage for the above purposes at any time. For this purpose, Taboola provides a direct possibility of objection, which you can access under the following link in the section "Options and objection options for users ("Opt-Out")" under the following link: https://www.taboola.com/privacy-policy#user-choices-and-optout
For more information about Taboola, visit https://www.taboola.com/privacy-policy.
k) Twitter Pixel and Website Custom Audiences
We use the so-called "Twitter Pixel" of the social network Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA ("Twitter") to analyse and optimise our platform and services.
We use the services of Twitter to understand user behaviour on our platform better and to make our services more interest-based.
Accordingly, we use the Twitter pixel to only display our advertising on the Twitter social network to those users who have also shown an interest in our platform or who have certain characteristics (e.g. interests in specific topics or products, which are determined based on the websites visited ) that we transmit to Twitter (so-called "Custom Audiences").
With the help of the Twitter pixel, we can also understand the effectiveness of our advertisements for statistical and market research purposes. We can see whether users were redirected to our platform after clicking on an advertisement (so-called "conversion").
This marketing cookie is stored for one (1) year.
Further information on data protection of Twitter can be found here:
https://twitter.com/de/privacy.
l) YouTube
We have embedded YouTube videos on our platform, stored on www.youtube.com and can be played directly from our platform. YouTube is a service provided by Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA ("Google").
Suppose you visit a sub-page of our platform on which YouTube videos are integrated. In that case, Google uses cookies to collect information that you have accessed the related sub-page of our platform. In addition, further metadata (e.g. device information, IP address) is transmitted directly to Google and processed. The processing of this data is subject to Google's privacy policy.
Google's privacy policy can be found here: https://www.google.com/policies/privacy/.
For further information, visit https://support.google.com/youtube/answer/2801895?hl=de.
The marketing cookies are stored for one (1) year.
